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DCM’S NEW LOOK:
INTERVIEW WITH DARIO SUTER AND CHRISTOPH DANIEL

DCM_Joel Brandein_Dario Suter_Marc Marc Schmidheiny_Christoph Daniel

HEADQUARTERED IN BERLIN AND ZURICH, FOUNDED IN 2007 AND WITH NOW OVER 50 MEMBERS OF STAFF, DCM IS AN OWNER-MANAGED BUSINESS THAT REFLECTS BOTH THE INDIVIDUAL AND COMBINED DEVELOPMENT OF ITS FOUR PARTNERS DARIO SUTER, CHRISTOPH DANIEL, MARC SCHMIDHEINY AND JOEL BRANDEIS. DCM COMPLEMENTS ITS CORE BUSINESS OF FILM BY SHARING ITS PASSION FOR ENTREPRENEURSHIP AND STORYTELLING WITH SELECTED COMPANIES.

What has your experience of the Corona crisis been and what do you think is in store now for the future of cinema?

CHRISTOPH: Despite everything that’s been going on, we have tried to make the most of the last year as much as possible: We’ve invested in our brand, boarded new films and pushed ahead with our own productions. And with the acquisition of Zurich based Arthouse, DCM has now entered the world of cinema exhibition. All of which means that whenever cinemas are able to open their doors again, we’ll be ready. The need for shared experiences is stronger than ever, and we firmly believe in the resurgence of cinema.

What made you decide to rebrand DCM?

DARIO: Our new branding is more than just smartening up our appearance. With it we’re consciously bringing the centre of DCM’s business into sharper focus, and that’s storytelling. In order to be heard now in our deafening world, you really have to tell outstanding and inspirational stories. Only then do you even stand a chance of becoming successful. It’s acknowledging this that spurs us on every day to create exceptional content.

 

CHRISTOPH: We want to make our role as curator of good content even clearer in the future. And in all our communication channels it’s our editorial performance that’s the main focus. This allows our films and the people behind them to connect with DCM and also find a wider audience.

 

Can you say something about the new design of your logo and website?

CHRISTOPH: With our new logo we’ve created a modern wordmark that works as a homage to the Golden Age of Hollywood without feeling old or tired. These “creative elements” will also play a huge role in our communications, highlighting how important enjoyment, fun and playfulness are to us.

How do you explain your claim “create to inspire”?


DARIO: With our rebranding and our core business in mind, we asked ourselves “What drives us every day?” or in other words “What’s our purpose?”. “Create to inspire” says it all – to create something together that inspires both us and other people in a whole variety of ways. Films and the people and stories behind them define what we do every day. And always with the aim of sharing excitement, values and emotions, both with audiences and our team of course. It’s a big ask and when it happens it’s incredibly magical.

 

CHRISTOPH: “Create to inspire” is also of course the criteria we use in the selection of our films – films that both move and inspire us. And quality here is paramount, no matter the genre – whether it’s BIBI & TINA or MOONLIGHT.

What new films from DCM can we expect to see on the big screen soon?

CHRISTOPH: I’m really looking forward to Dominik Graf’s FABIAN. For me it’s cinema at its purest, and it belongs on the big screen simply because of its wonderful cinematography and emotional power. We also have Stefan Jäger’s MONTE VÈRITA slated for release this autumn, which we’re hoping to premiere on the Piazza Grande at the Locarno Film Festival. Some of the highlights we’re expecting for 2022 are Pablo Larraín’s SPENCER and Mike Mills’ C´MON C´MON. And for younger audiences, we can’t wait for the brand new BIBI & TINA cinema release.